About Us

JSM Embroidery, Workwear and safety was initially established more than 25 years ago, supplying products and equipment to local industry in Victoria.

Since acquiring the business in 2010‘ Geoff and Susie Wells have significantly expanded the company’s activities to supply and service the construction, mining, gas and oil industries, both interstate and overseas.

 A key factor in the growth of clientele during that time has been the outstanding service offered, in addition to being a reliable supplier of PPE Solutions. JSM is consistently recognised for providing a prompt response and quick turnaround to all customer requirements for embroidery, alterations and custom made goods.

 With high capacity embroidery machines and direct access to the company’s Directors, clients can be assured that their orders are valued and acted upon quickly.

 Providing quality goods and services in a timely manner so industry can meet their busy schedules and timelines is a key business driver. Customer service is a top priority.


 As an approachable and responsive retailer, we take great pride not only in the level of service we provide; but also our capability to source and deliver the full range of safety items.

 Whether it is Hi Vis shirts, pants, overalls, footwear, fire-retardant, anti static or wet weather work wear, we have it all.

 We also supply chemical and spill containment, fire prevention, first aid and emergency response equipment.

 From signs to safety harnesses, whether it is in the field, corporate wear or chef’s apparel, when it comes to all aspects of personal protective equipment we’ve got you covered.


 We open on Saturday mornings for our customers’ convenience, as people do not get time to shop during the working week. 
Shop hours are
Mon-Fri 8.30am – 5.30pm
Saturdays 9 – 12.30


Our embroidery service is A1 with attention to detail regarded with absolute importance. As all embroidery and alterations are dealt with on site we are able to offer fast turn around times.

‘Where your safety is our business’ in this day is of great importance more than ever.....